Web design for small businesses and trades across the UK
Your work is a 10.
Your website is telling people it’s a 3.
Most of your work comes through word of mouth, because the work is good. But people look you up before they pick up the phone, and if the site doesn’t match what they’ve just been told, they quietly pick someone else.
I build websites that close that gap, then keep them working month after month.
● Next start dates: usually 1 to 1.5 months away. It’s just me doing the building, so slots are limited.
★★★★★
5.0 on Google
Some of the UK businesses I’ve built for
The work
Built for owners who take their work seriously.
Every site here started with the same brief: make the business look online the way it already looks in person. Have a scroll through a few.
Pick a business. The window scrolls through their site on its own, or scroll it yourself.
The problem
People are finding you. They’re just not getting in touch.
Most of the local service businesses I look at don’t have a traffic problem. They have a conversion problem. People land on the site, have a look round, and leave without getting in touch.
Pour more traffic into that and you just lose more out of the bottom. It’s a leaky bucket, and there’s no invoice for the work you never knew you lost.
Stories
I’d rather show you than tell you.
Real owners, real businesses. I’d rather you heard it from them than from me, so most of these are videos in their own words.
Trades and other service businesses
Andrew · Seamless Guttering · Yorkshire
Four calls a week straight from Google Business Profile, and £1,200 a month saved on lead generation sites.
Joe · Specialist concreting · Northern Ireland
14 enquiries and £16,800 in new business in the first 90 days of going live.
Ross Automotive · London
Page one on Google for 22 keywords, and 23 critical SEO issues fixed in two weeks.
Been burned before?
Paid for a website before and been let down? You’re not the only one.
A lot of the owners I work with had a site before. Some built it themselves, some paid someone else. Here’s what they say now.
5.0
★★★★★
Every Google review, five stars
★★★★★
Had my website designed by Chris at SubScribble. I’d been previously burned my designers who took my money and gave me a cut and paste website. With Chris he took me through the entire design process keeping me upto date at all times. Can’t recommend him enough and if you want the best, you should speak to Chris.
Luke Matthew · Google review
How it works
Diagnose. Build. Then keep it moving.
Most web designers take your order. I’d rather find what’s costing you enquiries first, the way a doctor diagnoses before prescribing.
Cost
How much does a website cost? It depends on your business.
I won’t throw a price at you before I’ve had a proper look. It’s like asking a mechanic to price a repair over the phone before they’ve seen the car. How many services you offer, how many areas you cover and what the site needs to do all change it.
Answer four quick questions and you’ll see what kind of site fits your business. Your exact plan and price come in a short video after we’ve spoken.
However it lands, you don’t pay it all at once
1 A deposit holds your start date
2 Half when we start, with the deposit taken off
3 The rest when it’s finished
Or pay in full, if you’d rather.
+ Klarna and Clearpay too, subject to their approval
The honest bit
What I guarantee. And what I won’t.
The guarantee
You’ll be happy with the design and the finished site.
If something isn’t right, within what we agreed and what the platform can do, I keep working on it, at my own expense, until it is.
I’ve never had anyone get to the end of a build and tell me they didn’t like it.
What I won’t promise
Guaranteed page one
A set number of enquiries
Bookings on autopilot
Visitors
I work to bring more of the right people in. Nobody can promise how many.
× Get in touch
Your website. This is the bit I build.
× Book a job
That’s you: replying quickly, quoting and doing the job.
Every booking comes from those three. A better website moves the middle one, and that’s the bit I build. I work on the first one too, but nobody can promise where Google puts you. The last one’s yours. I’d love to answer your phone, ask your customers for reviews and get the job over the line for you, but I haven’t cracked that one yet. So guaranteeing page one or a set number of enquiries would mean promising things I don’t control. I’d rather undersell and over-deliver.
Comes with every build
30 days of support after launch · The site, the domain and the data are yours, not rented · Training so you can change your own text and photos
This is for you if
✓ You’ve been going a while and people already rate your work
✓ Your best jobs are worth a few hundred pounds or more, or your customers keep coming back
✓ You’d rather hand this to someone who knows what they’re doing and get on with the work
It probably isn’t, if
✕ You’d rather design and write it all yourself, and just need someone to put it together
✕ You’re counting on a website on its own to bring in all your work, with no reviews, word of mouth or follow-up behind it
Just starting out? You can still come to me for your first website. It just won’t do the job on its own. Early on, word of mouth, reviews and getting your name out there do the heavy lifting, and the site backs them up. We’ll talk through what makes sense for where you are.
Who you’ll deal with
Me. Not an account manager.
The person behind it
I’ve been on the tools. I know what you’re building.
I’ve cleaned cars, run my own business and sold cars, so I’ve stood on both sides of the counter.
Built on reputation
Not one cold call or cold email. Ever.
If you run a business, you’ll know the drill: calls and emails every week from agencies promising you the world. Back when I worked at Audi, one of the local businesses that worked with us, a dent repair man, was getting around 30 of those emails a week on top of the calls, and I decided then I’d never be one of them. I’ve never sent a cold email or made a cold call. Everyone I work with found me through someone they trust or work they’ve seen, and that’s how I’ll keep it. People come to me because I’m straight with them. No smoke and mirrors, no promises I can’t deliver on, and if something’s not working, I’ll tell you why.
Questions
The things people ask before they book.
Something not covered here? Message me on WhatsApp and you’ll get a straight answer.
It depends on how many services you offer, how many areas you cover and what the site needs to do. After a call, you get your plan and price on video. However it lands, you pay a deposit to hold your start date, half when we start and the rest when it’s finished, with Klarna and Clearpay available. Your domain and hosting aren’t included in the build price. You pay for those yourself, direct to the provider, so they’re always in your name.
Yes. The site, the domain and the data are all in your name. Hosting is paid straight to Wix, so there’s no lock-in with me.
Yes. You’re shown how to change your own text and images, so you’re never paying someone every time a photo needs changing.
Because you’re part of it from the start. Send me any sites, photos and styles you like before we begin. The homepage comes first, with a Loom video explaining each design decision, and only a couple of people have ever asked to change a few sections at that stage. Every page after that gets the same walkthrough, so we refine as we go and there’s very little left to change at the end.
The homepage comes first, usually within a few days of starting. Most sites take two to four weeks from the start date, depending on size and how quickly feedback comes back. Start dates are limited because it’s just me, and I’ll always tell you honestly how far out the next one is.
Yes, I build for businesses in the same area, and that’s fine. Where you rank comes down to plenty that’s unique to your business: your reviews, your Google Business Profile, links from other sites and whether you run ads. For monthly SEO work, I only take on one business per service in each area, so I’m never working against myself or you. It wouldn’t sit right with me any other way.
A move can cause a short dip while Google catches up. Your existing page addresses are kept or redirected, so what you’ve already earned carries over.
No. A lot of my work started in detailing, and it’s still a big part of what I do, but I build for all kinds of local service businesses: heating engineers, guttering, concreting, phone repairs, recruitment, even industrial project management.
Yes. I work with businesses all over the UK, from London to Northern Ireland and Guernsey. Everything runs over calls, WhatsApp and short video walkthroughs, so it doesn’t matter where you are.
Wix Studio. The site, the domain and the data are yours, so you’re never locked in. Hosting is paid direct to Wix, and you get training so you can change your own text and photos without paying someone every time.
Yes. Every build includes your Google Business Profile optimised at no extra cost, and the site is structured around what people search when they’re ready to book: the service plus the town. If you want it worked on every month after launch, that’s what the monthly is for. What I won’t promise is page one, because Google has the final say.
The next step
If this page sounds like your business, it was written for you.
The next step is a proper conversation about your business, your customers and where your enquiries are leaking. No pitch deck and no pressure. If you don’t need me, I’ll tell you, and give you the fix anyway.
1 Pick a time that suits you
2 We talk through your business and where enquiries are leaking
3 Your plan and price follow in a short video
Average response time is usually around 30 minutes.
Start dates are limited, because it’s just me doing the building. I’ll always tell you honestly how far out the next one is.
Not ready yet? Fair enough. The most useful thing you can do in the meantime is get your Google reviews moving. Ask every happy customer at the end of the job, before you drive away.